Step one: peel off the catering supply business and focus on core material supply.
Established in 1993, ITC Foreign Ship Supply Company is an approved enterprise engaged in the supply and service of port foreign ships. It specializes in providing a series of services such as catering, marine materials and spare parts for international ships .
Provision of food is an essential business in the supply of foreign vessels. At first, China World Trade Center foreign ocean supply company was also engaged in catering supply services. "But it involves too much manpower and material resources, and has low access threshold. It is relatively easy to get involved in this market." Lin Xianjie, deputy general manager of the company, said that in 2005, the company decided to separate this business and set up a special catering supply company. In this way, the food outsourcing company is not only an affiliated unit serving the international trade foreign ship supply company, but also can provide professional services for other peers and become the same external service subject.
China World Trade Center foreign ocean supply company has focused its efforts on professional supplies. The company is equipped with professionals, and purchases marine materials, marine electrical appliances, marine spare parts and other professional materials needed by external ships. "These materials require professional knowledge and services, and the entry threshold is higher." Lin Xianjie told reporters that the expansion of professional fields has made the company's sales rising. The next year, the company's annual sales increased by 30%.
The second step: Hand in hand with the "big crocodile" of the outer ship, and the main customers change from sailing ship to new shipbuilding to strip away the catering service, which makes the International Trade and Foreign Shipping Company enter the first step of rapid development. Next, in order to get a good reputation in the industry, I have to mention that the company has successfully entered the new shipbuilding field in cooperation with the French company Porbonne.
Most of the customers of the former foreign trade ship suppliers are sailing vessels, but the materials needed for sailing vessels are small and vary greatly. Lin Xianjie told reporters that sailing boats usually make up for food, tools, or paper towels, toothpicks and other daily necessities when docking. These temporary supplies are not only scattered and low in profits, but also cost a lot of energy.
In contrast, new shipbuilding often requires a large number of fixed supplies. For example, marine fire fighting, electromechanical, engine and other equipment, at the same time it also needs a whole set, a large number of tableware and kitchen utensils and other daily necessities. The total material price of a new ship is nearly 10 times the total material cost of the general sailing ship, and the profit is quite good.
In order to undertake new shipbuilding business and cultivate new markets, China World Trade Center foreign ocean supply company began to try to reform. "The company has changed from simple business transactions to systematic and large-scale packaging services." Lin Xianjie said, no longer what materials the shipowners need, and what goods the company purchases temporarily. It is the company itself that first stores a large number of professional marine materials, and uses information technology to put these goods in different categories. In the delivery, according to the specific way of loading, loading the material into the container and packing it to the customer as a whole.
In addition, the requirements of materials for new shipbuilding are also very high, and many products have designated brands. "In particular, some brands are not sold in the domestic market." To this end, the company has established long-term strategic cooperation with professional shipbuilding suppliers and brand manufacturers in Germany, the Netherlands, Singapore and other countries. Some special products are purchased from abroad and then transferred to customers to provide convenience.
With the recognition of a series of efficient and convenient services, ITC has become the only supplier designated by French Porbonne Company, a world-renowned maritime service provider. French Porbonne Company can undertake dozens of shipbuilding business in China every year, which also brings tens of millions of dollars of sales performance for the International Trade and Foreign Shipping Supply Company. In addition, Zhejiang Xinle, Xiangshan Zheng Hong and other shipyards have established cooperative relations with them. Nowadays, the material supply business of new shipbuilding has become the main source of ITC's foreign ship supply company, and its share in Ningbo's foreign ship supply market has also jumped to 50%.
The third step is to develop intelligent systems and build an efficient service platform.
One of the most important reasons why we can effectively complete the material supply of the outboard ships is that ITC has a professional purchasing and warehousing system. The company has a database system of ship materials and commodities and suppliers, which can provide computer network service platform for foreign shipowners and shipbuilders.
"The supply of materials for outer ships is characterized by many links and complicated procedures, involving a wide variety of commodities." Lin Xianjie said that the company usually purchases materials according to the requirements of shipowners. These materials include tools, clothing, stationery and ship-specific products, as well as some items that are not common on the market. Without a professional purchasing system, it is difficult to purchase all the products in the same place. It may take a long time to find the source of goods.
To this end, ITC and Singapore's software companies have jointly developed a matching procurement and warehousing system. The company will invest the corresponding funds every year for system redevelopment. Not long ago, the company also optimized the system, the company's database capacity increased from 30,000 to 70,000. The salesman can complete a material purchase online with a click of the mouse. The whole process lasts only a few minutes.
The new mode brings high efficiency. Lin Xianjie said that it usually takes a month for new shipbuilding materials to be replenished, but the company can complete it in a week.